The Group wins EDP Brasil's account
Events, campaigns and internal communication are some work that the the Group will perform.
The Group, a Live Marketing agency, located in São Paulo which has Fernando Guntovitch as CEO, started 2016 with a new client for its portfolio. This is EDP Brasil, a company that operates in the areas of generation, distribution, commercialization and electric power services. Present in eight states of the country, the company is part of a holding company controlled by the EDP Group, one of the largest European operators in the power sector.
As part of the scope of the work, the agency is responsible for planning, creating and producing events, such as inaugurations of service agencies, sponsorship of events in the regions served by the brand and internal communication campaigns, as well as the creation of ads and media purchasing. To serve the new customer, The Group has an internal operation with service, planning, creation and production professionals.
In the distribution of electricity, EDP Brasil has 3.3 million clients located in its concession area, which serves about 90% of the state of Espírito Santo and the regions of Alto Tiête, Vale do Paraíba and North Coast, located in the state of São Paulo. Just last year, the Company distributed 25,713 GWh of energy, reaching approximately 7.8 million people.
"For The Group it is very important to have customers of this size and importance to the world. For being a company of this size, all jobs consequently gain a very large dimension. I have no doubt that it will be a partnership for many years", commented Fernando Guntovitch, CEO of The Group.
