. EDP, a company that operates across all segments of the country’s electricity industry, was regional winner of the ABERJE Award - Brazilian Business Communication Association - for its mobile exhibition ‘EDP Truck - The Power of the Portuguese LanguageThe company won awards in the Programs, Projects and Cultural Activities Communication category.

At the ABERJE Award is the country’s biggest prize for corporate communications organizations and professionals and supports best practices across Brazil. As regional winner in the State of São Paulo, EDP is now one of two finalists for the nationwide award. The winner will be announced in November, at Casa Bisutti, São Paulo.

At the Company’s winning case was its mobile exhibition ‘EDP Truck - The Power of the Portuguese Language’ and how the exhibition impacted on the Company’s various stakeholders, strengthening the Company’s brand and fostering one of EDP’s main social and cultural pillars, the value of the Portuguese Language.

“We are very happy to receive this acknowledgement for our project, which highlights the value of Portuguese language across the entire country. This exposure increases the visibility of the legacy EDP wants to leave to society and reinforces our plan to use our energy for everyone’s best interests”, said Luis Carlos Gouveia, director of the EDP Institute.

EDP and its support of Portuguese culture and language

With a long history of cultural activities, the EDP Group works alongside the EDP Foundation, from Portugal, which maintains the MAAT- Museum of Art, Architecture and Technology of Lisbon, and supports several social, cultural, scientific, technological, educational and environmental projects.

In Brazil, EDP has a long-standing commitment to promoting the Portuguese language and is the main sponsor for reconstruction of the Portuguese Language Museum in São Paulo, the world’s first museum exclusively dedicated to a language and which burned down after a fire in 2015. The R$ 20 million investment and the project are both being managed in partnership with Roberto Marinho Foundation and the Itaú Group.

During the Museum’s reconstruction works, EDP set up a mobile structure for an traveling exhibition called "The Power of the Portuguese Language", where visitors can learn more about the countries that speak Portuguese, trivia about common sayings, the language’s specific characteristics and differences between Portuguese in Portugal and Brazil, as the sixth most popular language in the world and the most used in the southern hemisphere. The truck visited 18 cities and eight states across the country, welcoming over 22 thousand visitors.