EDP launches campaign to bolster brand in Brazil
Under the slogan “Ligando você ao que importa” (Connecting you with what matters), the initiative plans to reach consumers in the São Paulo, Espírito Santo and Santa Catarina concession areas
This month, EDP, a company that operates across all segments of the country’s electricity industry, launched an institutional under the` “Connecting you with what matters” slogan. The goal of the campaign is to bolster EDP’s image as a partner and human company, which is always there, supplying electricity, during life’s most special moments.
The advertising campaign developed by brand consultancy agency Gad will air on radio and TV throughout February, and will run in newspapers and on digital platforms in the states of São Paulo, Espírito Santo and Santa Catarina, where EDP holds distribution concessions. The campaign movie was inspired by a concept created by the Havas advertising agency for EDP Portugal and will star Portuguese actor Ricardo Pereira, who worked in several Globo soap operas such as Aquele Beijo, Deus Salve o Rei and Novo Mundo.
“Our goal is to convey a strong, humane and innovative brand. We want to show people we are involved across every stage of the process, from energy generation to household consumption and we are always there during special occasions”, said Paulo Campos Costa, global communications director at EDP.
EDP intends to use this campaign to increase brand recall in its concession areas.
Watch here: https://youtu.be/A29fCC3B6qw
Comprehensive responsibility
EDP supplies energy to 70 out of the 78 cities in Espírito Santo, where it serves 1.5 million customers, while in the state of São Paulo the Company supplies the Alto Tietê, Vale do Paraiba, Northern Coast and Guarulhos regions, totaling 28 cities and 1.8 million customers. In Santa Catarina, the Company is the biggest shareholder in regional energy distributor CELESC, with a 23.56% stake.
Based on the idea that energy changes lives, EDP wants to become an agent of socia transformation in regions adjacent to its concession areas. The Company directly and indirectly benefits communities through the projects organized by the EDP Institute that promote education, environmental causes, income generation, sports, entertainment and culture. Over the past 10 years, the Institute has invested over R$ 100 million and has positively affected over 3 million people.
Find out more: https://brasil.edp.com/
Technical Details of the “Connecting you with what matters” campaign
Customer Services: Renata Senne and Thais Basaglia
Creative Director: Taíse Kodama
Agency coordinator: Letícia Falcão
Art Director: Christian Tavares and Minwer Daqawiya
Writer: Liza Martins Costa
Production: Juliana Caiado
Media: Aline Carré
Final Art: Vinícius Leal
Customer approval: Camila Passaretti
Audio:
Producer: PUNCH Audio
Creation: Tony Berchmans
Production: Cristiano Pinheiro
Customer Services: Lili D. Aragoni
Coordination: Cristiane Oliveira and Karina Coviello
Movie:
Bossa Nova Films
Director: Thiago Eva
Customer Services: Danielle Harriz, Amanda Lavenere and Kiska Kaysel
Executive Producers: Edu Tibiriça and Sandra Othon
Director of Photography: Rambo
Art Director: Frank Dezeux
Rigger: Rafael Mesquiara
Finishing: Thiago Eva
Post-Production: Tribbo Post
About EDP Brazil
EDP has over 20 years’ experience and is one of the biggest private-sector companies operating across the entire value chain. The Company has over 10,000 direct and indirect staff and is involved in energy Generation, Distribution, Transmission, Sales and Services. The company has six hydro power plants and one thermal power station that services around 3.4 million people in the states of São Paulo and Espírito Santo. The Company recently acquired a stake in CELESC, from Santa Catarina. In Brazil, the company is noted for its Innovation, Governance and Sustainability and has been included in the B3 Business Sustainability Index (BSI) for 13 consecutive years.
