This month, EDP, a company that operates across all segments of the country’s electricity industry, launched an institutional under the` “Connecting you with what matters” slogan. The goal of the campaign is to bolster EDP’s image as a partner and human company, which is always there, supplying electricity, during life’s most special moments.

The advertising campaign developed by brand consultancy agency Gad will air on radio and TV throughout February, and will run in newspapers and on digital platforms in the states of São Paulo, Espírito Santo and Santa Catarina, where EDP holds distribution concessions. The campaign movie was inspired by a concept created by the Havas advertising agency for EDP Portugal and will star Portuguese actor Ricardo Pereira, who worked in several Globo soap operas such as Aquele Beijo, Deus Salve o Rei and Novo Mundo.

 “Our goal is to convey a strong, humane and innovative brand. We want to show people we are involved across every stage of the process, from energy generation to household consumption and we are always there during special occasions”, said Paulo Campos Costa, global communications director at EDP.

EDP intends to use this campaign to increase brand recall in its concession areas. 

Watch here: https://youtu.be/A29fCC3B6qw

Comprehensive responsibility

EDP supplies energy to 70 out of the 78 cities in Espírito Santo, where it serves 1.5 million customers, while in the state of São Paulo the Company supplies the Alto Tietê, Vale do Paraiba, Northern Coast and Guarulhos regions, totaling 28 cities and 1.8 million customers. In Santa Catarina, the Company is the biggest shareholder in regional energy distributor CELESC, with a 23.56% stake.

Based on the idea that energy changes lives, EDP wants to become an agent of socia transformation in regions adjacent to its concession areas. The Company directly and indirectly benefits communities through the projects organized by the EDP Institute that promote education, environmental causes, income generation, sports, entertainment and culture. Over the past 10 years, the Institute has invested over R$ 100 million and has positively affected over 3 million people. 

Find out more: https://brasil.edp.com/

Technical Details of the “Connecting you with what matters” campaign

Customer Services: Renata Senne and Thais Basaglia

Creative Director: Taíse Kodama

Agency coordinator: Letícia Falcão

Art Director: Christian Tavares and Minwer Daqawiya

Writer: Liza Martins Costa

Production: Juliana Caiado

Media: Aline Carré

Final Art: Vinícius Leal

Customer approval: Camila Passaretti

Audio:

Producer: PUNCH Audio

Creation: Tony Berchmans

Production:  Cristiano Pinheiro

Customer Services: Lili D. Aragoni

Coordination: Cristiane Oliveira and Karina Coviello

Movie:

Bossa Nova Films

Director: Thiago Eva

Customer Services: Danielle Harriz, Amanda Lavenere and Kiska Kaysel

Executive Producers: Edu Tibiriça and Sandra Othon

Director of Photography: Rambo

Art Director: Frank Dezeux

Rigger: Rafael Mesquiara

Finishing: Thiago Eva

Post-Production: Tribbo Post

About EDP Brazil

EDP has over 20 years’ experience and is one of the biggest private-sector companies operating across the entire value chain. The Company has over 10,000 direct and indirect staff and is involved in energy Generation, Distribution, Transmission, Sales and Services. The company has six hydro power plants and one thermal power station that services around 3.4 million people in the states of São Paulo and Espírito Santo. The Company recently acquired a stake in CELESC, from Santa Catarina. In Brazil, the company is noted for its Innovation, Governance and Sustainability and has been included in the B3 Business Sustainability Index (BSI) for 13 consecutive years.