EDP, company present in all sectors of the Brazilian electric market, has recently been appointed by Brand Finance, a global consultancy group expert in business strategy and valuation of brands in global markets, as one of the 15 most valuable public utility company brands in the world. According to the study, EDP’s brand value went up 38,5% in a year, reaching USD 2,7 Billion.
According to Brand Finance, the strength of a brand is calculated through a series of actions connected to investments in the image of the company, the state of relationship with the main stakeholders and the business performance in the measured time period. In addition to calculating the general value of the brand, the consultancy also determines the relative strength of companies via balanced scorecards and performance evaluation metrics on three fronts, alongside revenue forecast.
Thus, EDP got an AA+ rating, becoming the most valuable Portuguese utility brand and occupying the world’s 14th place in the utilities sector, four positions higher than last year.
“Brand Finance’s recognition towards our innovation practices and corporate governance is a motive of pride for EDP. It shows that we are on the right path to strengthen our brand, betting on digital transformation and the inspiring causes we so strongly uphold” states Paulo Campos Costa, EDP’s global director of Communication and Marketing.
David Haigh, CEO of Brand Finance, highlights the “impressive rising” of the brand, which should be commended for its foresight, in particular with regards to technological innovation and investment in renewable energy. “EDP’s total commitment to strengthening renewable assets in the US, Europe and Latin America also make it a pioneering force in the utilities arena”, says Haigh.
In Brazil, EDP was the first company in the electric sector to create an Excellence Center of Robotics. Presently the company counts on 150 robots fully operational. The automation of these processes corresponds to 70 thousand working hours and generates an annual saving equivalent to R$ 6 Million. For 2019, the goal is to reach 170 processes/activities automated.
In the field of social responsibility, some of the best recognized initiatives are the master endorsement for the reconstruction of the Museum of the Portuguese Language, destroyed by a fire in 2015, and more recently the announcement of the endorsement for the restauration of the Ipiranga Museum, closed since 2013.
In 2018, the company achieved for the fifth time the Transparency Trophy, awarded by the National Association of Finance, Accounting and Administration Executives (ANEFAC) to companies with the finest standards in accounting practices.
The company was also appointed by EXAME’s Sustainability Guide as Best Company in Brazil regarding Community Relations for initiatives such as the installation of solar plants in indigenous and riverside communities and social projects developed by the EDP Institute tied to education, local development and generation of wealth.
About EDP in Brazil
With over 20 years in the market, EDP is one of the largest private companies in the Electricity sector to operate in all aspects of the supply chain. The company has more than 10 thousand collaborators between direct and third-party employees working with Energy Generation, Distribution, Transmission, Sales and Customer Service. It has six hydroelectric and one thermoelectric generating units and reaches around 3,5 million customers through its distribution grid in the states of São Paulo and Espírito Santos. Recently it became the main stock-holder of CELESC in the state of Santa Catarina. In Brazil, EDP is seen as a benchmark in Innovation, Governance and Sustainability, featuring for 13 consecutive years on the B3 Corporate Sustainability Index (ISE).
About Brand Finance
Brand Finance develops global studies on the reputation and financial value of brands since 1996, evaluating more than 3 500 brands annually.